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What Chevy Needs to Attract Younger Buyers to Corvette

By May 30, 2011

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1957 Corvette

There's been a series of articles lately from sources such as Left Lane News and AutoGuide talking about the aging demographics of the Corvette - especially when it comes to the new car sales that GM depends upon.

The facts are easy enough - according to thie demographic analysis by SEMA, 65% of Corvette buyers are over 50, and the biggest demographic slice is 61-63 at 12% of buyers. But what does it mean?


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