It's a wonderful thing to own a Corvette - especially a new ZR1 or Z06. But there is absolutely no pride of ownership that can compare with the pride of having assembled the engine in your Corvette with your own hands. That's why GM has launched a program to allow Corvette buyers to come to the GM Performance Build Center in Wixom, Michigan, and take part in the assembly of their own Corvette engine. To give you an idea of what that's like, here's a fun video showing how a Corvette engine is assembled.
So what does this really mean? First of all, it means you paid an extra $5,800. When you order the PBC (Performance Build Center) option for a 2011 Corvette Z06 or ZR1 and the dealer submits the order to Chevrolet, a special concierge contacts you to verify your participation. The concierge also helps you coordinate travel and lodging arrangements, and helps you schedule your engine build.
So after all that, you actually get to build the LS7 or LS9 engine that goes into your Corvette, under the watchful eyes of the regular engine builders. When your engine is assembled, they add on a personalized nameplate right next to the official builder's name. Then they send your engine down to Bowling Green, tagged for your Corvette and your Corvette only. Like all Corvette engines assembled at the PBC, Engine Build Experience engines are covered by Chevrolet's five year or 100,000-mile transferable powertrain warranty.
"Corvette owners are some of the most passionate - and most involved - enthusiasts in the industry," says Jim Campbell, U.S. vice president of Chevrolet marketing. "The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands on, in creating the car."
You can find out more about this program at the Corvette Facebook Page.